As your website grows you might want to start considering article marketing to drive traffic to your website. It is a very informal and cost friendly way to draw potential customers and visitors into your website. There are numerous benefits associated with using internet marketing through the act of article marketing, five of which are outlined in detail below.
1 – Article marketing creates additional links to your website. This therefore means that you are essentially providing additional avenues for visitors to access your website. The math is simple, the more avenues there are for potential visitors to find you, the more likely you are to be found.
2 – If you are serious about your search engine rank, this is an excellent way to improve it. Article marketing creates inbound links to your website. These inbound links are one-way links, which makes them the most advantageous type of linking for search engines like Google to follow.
3 – Article marketing provides an avenue for the author to promote themselves. Most article syndication websites have biography sections where the article’s author can share information about yourself and your niche. If you write articles that people want to read, you eventually establish yourself as an authority in the niche and people will no doubt start looking out for your articles.
4 – F-R-E-E, article marketing is free, which is one of the greatest benefits. You are able to get your content out without spending a penny. Article directories to which articles are submitted cost no money. The only currency being invested is time and believe me when I say, with the potential returns, it is time well spent.
5 – This is an opportunity to utilize keywords and which are directly related to your website’s content. IF your content is interesting enough, the links created in the article will give readers an opportunity to go directly to your site, if they are seeking similar content. This becomes especially true after you have consistently published quality content and cement yourself as an industry leader.
Even though we’ve only outlined five benefits above, there are numerous other benefits associated with internet marketing through article marketing. These five however, are definitely going to jump start your thinking process when it comes writing articles with the sole intent of attracting traffic. If you are serious about internet marketing, writing articles for syndication for the purpose of article marketing is certainly something to consider.