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The E-Business Crystal Ball

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E-Business marketing trends should be your main focus if you wish to increase your business over the next year. In order to predict what the coming e-business trends will be, you need to simply listen to your customers. The first thing you need to know is who your target market is and how to reach them.

Kids Today…

In order to get an idea of what the e-business market has in store for the future, you simply need to take a look at today’s teenagers. Here are a few things you will see: cell phones being used more for messaging than making calls and smart watches being used to receive notifications versus simply telling the time. These are simply just a few of many. But you specifically are looking for are online marketing trends. Therefore, take a look at what today’s youth are doing on their computers. They are probably reading or writing blogs, watching and sending viral videos, checking out social networking sites, and even creating their own web pages.

Listen to the Message

Today’s teens create the trends of tomorrow’s e-business marketing techniques. It is simply up to you to listen. These kids are creating their own web experiences. They’re creating networks between people all over the world. In doing this, they are eliminating all that is irreverent to them and hanging onto only what they consider to be significant.

What are most important are the media and tools that these kids are using in order to do this. If you want to market to today’s and tomorrow’s audience, you’ve got to become a part of the network which they’ve created. This network is a web of trust which they have wrapped themselves in.

By becoming a part of it, you too can be trusted by them and open your business to them. Only by examining today’s youth can you plan for the e-business marketing trends of the future.

 

Know You Target

In order to build trust and a large customer base, you need to build trust within your target audience. People are becoming increasingly less tolerant of messages and advertisements that they are not interested in. That is why it is so important that you know your target audience and know what their interests are. In order to better know your audience, you must know the following:

•             where they are coming from

•             the specific web pages that they view

•             the links that they click on.

Use Your Resources

In order to reach the audience of tomorrow, it is important that you take advantage of all of the tools that the internet has to offer such as viral content, internet video, mobile media, RSS feeds, and many others.

Viral marketing is a cheap way to increase your web traffic as it is basically getting others to do the legwork for you. RSS feeds are a great way to popularize your blog and get more visitors. You can even make videos in order to promote your business. The better you have learned about and planned for e-business marketing trends, the more successful your e-business will be.

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