Banner ads are an extremely popular internet marketing tool. I’m sure you can’t count the banners you’ve seen just today alone. Even with that ad blocker, they are still very much present. Companies that use banner ads are generally very large with huge advertising budgets. Small companies generally can’t afford banner ads because of how expensive they can be.
Pay-per-click advertising has also changed the face of online promotion. Business owners are now able to use an advertising platform that supply multiple sites and only get charged whenever a potential consumer clicks on the ad. These ads are usually designed to target persons that might be interested. For example, if your website is guitar related, your ad will probably show on websites that sell musical instruments.
Search Engine Optimization
SEO, or search engine optimization has really changed how business owners organize their keywords. Previously, websites used to do a lot of keyword stuffing, putting in keywords that had no relevance to the site’s content. Now, doing things like that will get your site black balled from search engines. This helps to ensure that whenever a user performs a search, they a provided with relevant content. So if John puts in the key words, “apple pie recipe” he wont see adult content as result number three, but he will likely be given links to food related websites. Properly optimizing your website for search engines can help to put your site higher up in search results and increase your website’s traffic.
Converting Clicks to Purchases
Getting the traffic is only the phase of your marketing, you need to convert browsers to buyers, and the best way to do that is to make sure they see your product or service several times. Advertising your products to people who give you permission to email them through opt-in mailing lists is one of the best ways to advertise. Setting up an opt-in mailing list on your site give users the option to stay connected with your business, especially if they see the value of opting into the list. This gives you access to a pool of persons to send targeted ads. Once a consumer is interested in what you have to offer, which is already indicated by their choice to opt-in, they are more likely to conduct a purchase.
Don’t let your business miss out on valuable traffic. Put together your internet marketing plan and reap the benefits.