The concept of email advertising marketing is very simple: you want to be able to build a relationship with the people who visit your site. In most cases, people will only come to your site once and then they will never come back again. When you consider the amount of time and / or money you invested to get them to your site in the first place, that is quite a waste.
Opt-in forms provide an easy way to gather email addresses and names so that you can contact customers again and again using targeted marketing. This helps you to also build a relationship with prospective customers. They will grow to like you, trust you and count on you to help answer some of the questions they may have about one or more areas in your niche. You will be setting yourself up as an expert in your field.
One of the simplest and easiest ways to get into the business of email marketing is to employ the use of an auto responder. It’s affordable and a really smart tactic you can use to grow your business.
The Three Golden Rules of Email Marketing
All this sounds great, doesn’t it? Of course, if you don’t do it the right way the only thing you will build is resentment and anger. To avoid becoming public enemy number 1 follow these tips:
1. Don’t expect to “get” until you give. You must be willing to give of yourself your time and your knowledge before you expect the people on your list to buy from you. Just help them. Share your experiences or knowledge. The best way to do that is to write it down in an email. How about explaining to them how to do something? Tell them about some neat little trick that you learned along the way. Point out potential pitfalls they should avoid.
2. Sometimes it’s ok to ask for the sale. Every now and then you can send an email recommending a product or service that you think is beneficial. Ensure the item is related to your niche.
3. You need to be able to grad and keep the attention of your audience. You can do this by keeping your emails and subject lines interesting so that recipients will be inclined to opening your emails. Once you’ve done this right, people will start looking forward to receiving and reading your emails.
Take full advantage of all that technology offers you, especially when you are building your business. One of the best things you can use is an auto responder service so you can start an email advertising marketing campaign.