What is a Search Engine Optimization Specialist?
A search engine optimization specialist (SEO Specialist) is someone whose goal is to make your site appear as high up in the search engine ranks as possible. SEO specialists are supposed to make your site more search engine friendly without negatively affecting the content or purpose of the website. Their job description is simple enough, but the work they need to put in can be really time consuming if done correctly.
Leave it to the Pros
You may happen to know the techniques that SEO pros use, but if you use them incorrectly you may end up doing more harm than good. Search engines filter sites for various things, and they can either place a site at the top of what they’ve found or skip over it all together depending on what your site contains. An example of this is overusing your keywords. Search engines like Google look for matching keywords to what a searcher types in, however, if the search engine finds way too many matching phrases your site may be skipped over. Sites cluttered with the same keywords are not attractive to anyone, not even search engines and if they see it enough times on your site you may even be banned by them.
That does not mean keywords aren’t useful, it’s just that you need to use them properly, otherwise it’s basically a waste of time. Search engines all look for a certain percentage for the match to what the user is looking for and the closer the percentage of the keywords on your site’s text matches the search engine’s percentage, the higher you’ll be on their list. This goes hand in hand with other factors, that once considered on your site, the keyword placement will help put your site in an optimal position.
Your SEO specialist might suggest using link building, which would put your site in directory sites and increase the amount of people who view your web page. Search engines love websites that people already go to a lot, so having more people view your page leads to even more people being directed there. If there are other sites that relate to yours without competing for business, a specialist can find appropriate places for your links that people in the market for your product are more likely to see. No advertising will go to waste when you put a good search engine optimization specialist on the job.
Not every website is the same, and therefore what works for one, won’t work for all. Work with your SEO specialist and ensure to explain thoroughly what it is you want to achieve. Once this is done, leave it to them to take the necessary steps to increase your website’s traffic.